من التغليف للتوصيل... كل التفاصيل جميلة، والهديّة وصلت أجمل مما توقعت!

It's content strategy gone awry right from the start. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back.

No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities.